Maximise means maximise. So follow-up is essential and necessary to guarantee optimal results.
First, all the documentation and presentations are made available on a special web portal – all the ideas are thus collected and disseminated for best commercial use.
Secondly, feedback is solicited and studied through a “Participant Satisfaction Audit”, or PSA. Each aspect of the seminar is examined – good and bad – and presented in a report for future use.
The PSA also gives everybody a chance to express their opinion on the content of the event. In this way, they feel that they are involved, and special too.
A “Personal Follow-Up” or PFU program with intermediate Q&A can be set up and implemented by The London Marketing Office. We Maximise to increase current and future return on investment.